Indicia Press

Influential resources for
marketing and identity design

Logo Creed book cover


The mystery, magic, and
method of great logo design


After many years of planning, corporate identity designer and LogoLounge founder Bill Gardner has created a book that speaks to the magic of design and provides a glimpse into the designer's creed. Gardner puts logo designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. This textbook helps readers navigate the discovery, development and delivery phases necessary to create an effective, lasting identity. You'll also learn how to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands.

There’s more to learn on the LogoCreed website.

Logo Creed book Get yours
Logo Creed book cover


Tenth volume of the world’s
premier logo showcase

Bill Gardner
& Emily Potts

The tenth book in the LogoLounge series celebrates the latest in expert identity work by notable designers and up-and-coming talents from around the world. This far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients. Founded by Bill Gardner, president of Gardner Design, the LogoLounge website is the most comprehensive and searchable logo database available today. Through their submissions, members gain the added benefit of consideration for inclusion in the LogoLounge book series. LogoLounge 10 presents the 2,500 best logo designs as judged by a select group of identity designers and branding experts. Peek behind the curtain to witness logo genius throughout the book, with articles on design firms such as Alex Rinker, Odney, Steely Works, Simon Frouws Design, Gardner Design and more. LogoLounge 10 is the definitive logo resource for designers, brand managers, and start-ups looking for consummate inspiration.

Compete to be in the next book and learn more on the LogoLounge website.

LogoLounge 10 book Get yours